On March 28, 2025, So Studio hosted So Drops: The Muse Edition – a celebration of timeless muses like Princess Diana, Kim K, Kate Moss, Naomi Campbell, and Grace Jones. But it was also a tribute to the muse within ourselves – the one who inspires us, moves us, and keeps us going. Twelve incredible brands were ready to unveil their latest launches and exclusive activations. Creators had the chance to ask questions, dive deeper into the products, and, of course, take home some stunning pieces. It was the perfect opportunity to connect, explore, and experience the magic behind each brand. A total of 113 guests attended, including celebs, press, and creators. One of the biggest highlights? Our Podcast Space, which quickly became the go-to hotspot. Here, creators had the chance to record snippets with top-quality audio and video, all in a setting designed for producing high-end content.