On the lookout for a creative event space in Amsterdam?

So Drops The Muse Edition – 28.03.2025

On March 28, 2025, So Studio hosted So Drops: The Muse Editiona celebration of timeless muses like Princess Diana, Kim K, Kate Moss, Naomi Campbell, and Grace Jones. But it was also a tribute to the muse within ourselves – the one who inspires us, moves us, and keeps us going. Twelve incredible brands were ready to unveil their latest launches and exclusive activations. Creators had the chance to ask questions, dive deeper into the products, and, of course, take home some stunning pieces. It was the perfect opportunity to connect, explore, and experience the magic behind each brand. A total of 113 guests attended, including celebs, press, and creators. One of the biggest highlights? Our Podcast Space, which quickly became the go-to hotspot. Here, creators had the chance to record snippets with top-quality audio and video, all in a setting designed for producing high-end content. 

So Studio x LingaDore content day

Pastels, pastels, pastels… and lingerie everywhere! We recently hosted a content day at So Studio Amsterdam for LingaDore, and our bright, airy studio was the perfect playground. With summer on…

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Bas de Graaf expo @ So Studio

So Studio welcomes Amsterdam-based photographer Bas de Graaf (1968), who brings his series Blinded by the Sun to the studio. The series emerged from his repeated travels to Japan over…

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So Drops Mirror Maze @ So Studio

Mirror, mirror… at So Studio. Pretty hurts? Not in this maze. The So Drops Mirror Maze took over our own So Studio. Think pink, chrome, teddy bears, and a mirror…

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