On the lookout for a creative event space in Amsterdam?

So Drops Mirror Maze @ So Studio

Mirror, mirror… at So Studio. Pretty hurts? Not in this maze. The So Drops Mirror Maze took over our own So Studio. Think pink, chrome, teddy bears, and a mirror (or ten) in every corner. Some stretched you like a runway model, others squished you like your most questionable Zoom call, a few gave you Kim K curves, and some just doubled your bad decisions (me ×2, deluxe). More than 20 brands brought their best: from beauty and wellness to haircare and lifestyle. Press and creators moved through the maze, grabbed goodies, played the claw machine, and indulged in unlimited fries (non-negotiable). It was the ultimate glow-up moment: tooth gems, skin tips, vitamins, and good vibes all around. Everyone left smiling, fries in one hand, So Lighter in the other. Because sometimes you just need to spark a little chaos. And at So, we call that balance. 

If these walls could talk…

At So Studio, change is part of the design. With rotating artworks, design furniture, and curated props, the space constantly reinvents itself. Every shift brings fresh perspective, fresh possibilities, a…

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Lidl celebrates the seasons at So Studio

Spring had sprung, and we were ready. For the Lidl Spring Breakfast, So Studio Amsterdam transformed into a lively springtime celebration: our spacious studio filled with fragrant flowers from De…

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