Mirror, mirror… at So Studio. Pretty hurts? Not in this maze. The So Drops Mirror Maze took over our own So Studio. Think pink, chrome, teddy bears, and a mirror (or ten) in every corner. Some stretched you like a runway model, others squished you like your most questionable Zoom call, a few gave you Kim K curves, and some just doubled your bad decisions (me ×2, deluxe). More than 20 brands brought their best: from beauty and wellness to haircare and lifestyle. Press and creators moved through the maze, grabbed goodies, played the claw machine, and indulged in unlimited fries (non-negotiable). It was the ultimate glow-up moment: tooth gems, skin tips, vitamins, and good vibes all around. Everyone left smiling, fries in one hand, So Lighter in the other. Because sometimes you just need to spark a little chaos. And at So, we call that balance.
CURRENTLY ON SHOW: JAN KUHLEMEIER
A new exhibition has landed at So Studio Amsterdam. Currently on show: the work of Dutch artist Jan Kuhlemeier. Kuhlemeier’s work sits somewhere between painting and material exploration. Playing with…
