POV: board meeting on Monday, Playboy cover reveal on Friday. That’s the beauty of So Studio Amsterdam: one week it’s brainstorms and brand decks, the next it’s champagne showers and Playboyspreads. Because when So PR’s junior showroom manager Chaluna, our hockey goalie and blonde bombshell, landed a 10-page feature in Playboy, we knew exactly where to celebrate. So Studio set the stage: bubbly, quite the spread of snacks, and a chorus of “O-MY-GOD” as the magazine cracked open for the first time. Only at So Studio Amsterdam.