Spring had sprung, and we were ready. For the Lidl Spring Breakfast, So Studio Amsterdam transformed into a lively springtime celebration: our spacious studio filled with fragrant flowers from De Duinroos, a fresh green grass carpet, and tables stacked with both sweet and savory waffles by chef Daan van der Lecq. To wrap things up, everyone left with a personalized goodie bag: a basket filled with Lidl groceries from the pop-up. The same pop-up that was already a hit during winter’s very first Lidl event in the studio, back then featuring tabletop grill favorites instead of breakfast delights. So Studio Amsterdam: a jack-of-all-seasons (and markets, too).