From TikTok trends to matcha moments:  this edition was all about what’s going viral now, and what’s next. Our bright and versatile 300m² studio provided the perfect space for a day full of brand activations, product launches and creative encounters. With 18 standout brands – each with their own unique setup – there was space for discovery, experience, and high-level content creation. Guests took part in activations like the jumpsuit challenge with Elsa, a DIY corner for custom watches and slippers and beauty moments with brands like Biolash, Mermade Hair, and Get Curly. Think: slush in one hand, Campari in the other, while moving between set-ups featuring everything from polaroid shoots to never ending bracelets. One of the highlights? The ASMR podcast corner – an intimate studio setup where guests could whisper, tap, and tingle on camera, with professional lighting and audio gear to match. Did it go viral? Your feed probably already told you. On to the next!