For LIU JO’s latest drop The New Glam, So Studio transformed into a cosmic playground full of denim energy. Picture this: colorful content corners, astrological touches, and plenty of room for 18 creators to bring their unique take on the…

POV: board meeting on Monday, Playboy cover reveal on Friday. That’s the beauty of So Studio Amsterdam: one week it’s brainstorms and brand decks, the next it’s champagne showers and Playboyspreads. Because when So PR’s junior showroom manager Chaluna, our hockey…

One week. One brand. A thousand shoes and zero self-control. The moment So Studio opened its doors for the Miista sample sale, the line wrapped around the block like it was Beyoncé tickets. Inside? Absolute shoe chaos. Boots, mules, loafers,…

What does the future of coffee look like? At the De’Longhi Futuro event in So Studio, we got an exclusive sneak peek. Set in a space that felt like a futuristic café, press and creatives came together to taste, explore,…

From TikTok trends to matcha moments:  this edition was all about what’s going viral now, and what’s next. Our bright and versatile 300m² studio provided the perfect space for a day full of brand activations, product launches and creative encounters….

A cozy interview, an in-depth conversation, a video format, or a corporate instructional film: everything is possible in our podcast & recording studio. The space is fully customizable to match your vibe and needs, so you can feel right at…

On March 28, 2025, So Studio hosted So Drops: The Muse Edition – a celebration of timeless muses like Princess Diana, Kim K, Kate Moss, Naomi Campbell, and Grace Jones. But it was also a tribute to the muse within…

So Studio recently welcomed Atelier Arpero – a heartfelt collab between Pauline Nikčević and her dad, the legendary Montenegrin artist Pero Nikčević. Over four inspiring days, more than 50 artworks – each a fierce ode to “les femmes” – were…

So Studio, your temporary rental hub for creative events, exhibitions, off + online content creation & shoots, pop-up stores, board meetings, podcasts and more. 4 main spaces (So Board Room 16m2 + So Studio-Studio 38m2 + So Office 13 m2…

At So Studio, we recently had the privilege of hosting an unforgettable shoot for Life After Football Issue 83 – and it was nothing short of spectacular. We had some serious star power lighting up So Studio, including football’s finest…