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For LIU JO’s latest drop The New Glam, So Studio transformed into a cosmic playground full of denim energy. Picture this: colorful content corners, astrological touches, and plenty of room for 18 creators to bring their unique take on the collection.  Photographer Daelorian used our bright and versatile space as her canvas, while astrologer Josie…

POV: board meeting on Monday, Playboy cover reveal on Friday. That’s the beauty of So Studio Amsterdam: one week it’s brainstorms and brand decks, the next it’s champagne showers and Playboyspreads. Because when So PR’s junior showroom manager Chaluna, our hockey goalie and blonde bombshell, landed a 10-page feature in Playboy, we knew exactly where to…

One week. One brand. A thousand shoes and zero self-control. The moment So Studio opened its doors for the Miista sample sale, the line wrapped around the block like it was Beyoncé tickets. Inside? Absolute shoe chaos. Boots, mules, loafers, heels: it was a full-on obstacle course of beautiful, iconic Miista shoes. Decision fatigue? 10/10.…

What does the future of coffee look like? At the De’Longhi Futuro event in So Studio, we got an exclusive sneak peek. Set in a space that felt like a futuristic café, press and creatives came together to taste, explore, and dream about what coffee could become. Together with RAE BLOOMS, we transformed the venue…

From TikTok trends to matcha moments:  this edition was all about what’s going viral now, and what’s next. Our bright and versatile 300m² studio provided the perfect space for a day full of brand activations, product launches and creative encounters. With 18 standout brands – each with their own unique setup – there was space…

A cozy interview, an in-depth conversation, a video format, or a corporate instructional film: everything is possible in our podcast & recording studio. The space is fully customizable to match your vibe and needs, so you can feel right at home. No need to worry about the technical side: you’ll get a simple edit as…

On March 28, 2025, So Studio hosted So Drops: The Muse Edition – a celebration of timeless muses like Princess Diana, Kim K, Kate Moss, Naomi Campbell, and Grace Jones. But it was also a tribute to the muse within ourselves – the one who inspires us, moves us, and keeps us going. Twelve incredible…

So Studio recently welcomed Atelier Arpero – a heartfelt collab between Pauline Nikčević and her dad, the legendary Montenegrin artist Pero Nikčević. Over four inspiring days, more than 50 artworks – each a fierce ode to “les femmes” – were showcased for the first time in Amsterdam. Growing up amidst the creative chaos of her…

So Studio, your temporary rental hub for creative events, exhibitions, off + online content creation & shoots, pop-up stores, board meetings, podcasts and more. 4 main spaces (So Board Room 16m2 + So Studio-Studio 38m2 + So Office 13 m2 + So Gallery 150m2) , with 1 kitchen, 2 toilets, 1 cloakroom and quite the…

At So Studio, we recently had the privilege of hosting an unforgettable shoot for Life After Football Issue 83 – and it was nothing short of spectacular. We had some serious star power lighting up So Studio, including football’s finest – Quilindschy Hartman (Feyenoord), Tommy St. Jago (Willem II), Sterre Kroezen (PEC Zwolle Women), Isaac…