Category: ENG

From TikTok trends to matcha moments:  this edition was all about what’s going viral now, and what’s next. Our bright and versatile 300m² studio provided the perfect space for a day full of brand activations, product launches and creative encounters. With 18 standout brands – each with their own unique setup – there was space…

A cozy interview, an in-depth conversation, a video format, or a corporate instructional film: everything is possible in our podcast & recording studio. The space is fully customizable to match your vibe and needs, so you can feel right at home. No need to worry about the technical side: you’ll get a simple edit as…

On March 28, 2025, So Studio hosted So Drops: The Muse Edition – a celebration of timeless muses like Princess Diana, Kim K, Kate Moss, Naomi Campbell, and Grace Jones. But it was also a tribute to the muse within ourselves – the one who inspires us, moves us, and keeps us going. Twelve incredible…

So Studio recently welcomed Atelier Arpero – a heartfelt collab between Pauline Nikčević and her dad, the legendary Montenegrin artist Pero Nikčević. Over four inspiring days, more than 50 artworks – each a fierce ode to “les femmes” – were showcased for the first time in Amsterdam. Growing up amidst the creative chaos of her…

So Studio, your temporary rental hub for creative events, exhibitions, off + online content creation & shoots, pop-up stores, board meetings, podcasts and more. 4 main spaces (So Board Room 16m2 + So Studio-Studio 38m2 + So Office 13 m2 + So Gallery 150m2) , with 1 kitchen, 2 toilets, 1 cloakroom and quite the…

At So Studio, we recently had the privilege of hosting an unforgettable shoot for Life After Football Issue 83 – and it was nothing short of spectacular. We had some serious star power lighting up So Studio, including football’s finest – Quilindschy Hartman (Feyenoord), Tommy St. Jago (Willem II), Sterre Kroezen (PEC Zwolle Women), Isaac…