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A new exhibition has landed at So Studio Amsterdam. Currently on show: the work of Dutch artist Jan Kuhlemeier. Kuhlemeier’s work sits somewhere between painting and material exploration. Playing with colour, light and movement, he builds his works through layers of pigment and gel mediums, creating surfaces that shift depending on where you stand and…

A new book, a fresh perspective and a room full of curious minds. Author, speaker and trainer Wouter de Jong chose So Studio Amsterdam to celebrate the launch of his latest book, Full Body Thinking. Known for his bestselling Mindgym series, Wouter takes things one step further with Full Body Thinking. The book explores how…

Pastels, pastels, pastels… and lingerie everywhere! We recently hosted a content day at So Studio Amsterdam for LingaDore, and our bright, airy studio was the perfect playground. With summer on the horizon and hot girl summer counting down, it was officially time to get the lingerie out and show some skin. We turned the studio…

So Studio welcomes Amsterdam-based photographer Bas de Graaf (1968), who brings his series Blinded by the Sun to the studio. The series emerged from his repeated travels to Japan over the past twenty years, where he became deeply captivated by the country’s beauty and culture. Shot between 2015 and 2025, the work captures fragments of…

Almost ready! Our podcast & recording studio is getting a full makeover and is this close to the big reveal. Think: even more professional, even sleeker, and yes… completely soundproof. Perfect for sharing your stories in total peace, without anything – or anyone – listening in (sadly, your epic stories stay between us for now).…

A green match made in heaven So Studio Amsterdam has never been greener: Plants for All took over our space with their iconic plant pop-up, and we felt it in every leaf and stem. With more than 150 plant varieties, prices starting at just €0.99, and lines filled with cheerful plant lovers, it was an…

Mirror, mirror… at So Studio. Pretty hurts? Not in this maze. The So Drops Mirror Maze took over our own So Studio. Think pink, chrome, teddy bears, and a mirror (or ten) in every corner. Some stretched you like a runway model, others squished you like your most questionable Zoom call, a few gave you…

At So Studio, change is part of the design. With rotating artworks, design furniture, and curated props, the space constantly reinvents itself. Every shift brings fresh perspective, fresh possibilities, a true vibe shift indeed.  At our walls right now: Atelier Erpé Meet Roza te Pas of Atelier Erpé, the artist seamlessly connecting art and interior…

Low key, high impact. To launch Fit at Home PLTS Disq, we turned So Studio Amsterdam into an intimate fitness hub. The mission? Show the power (and fun) of pilates from home and bring it to people beyond the big cities, where most pilates studios usually are. Romy Monteiro, a true pilates lover, shone as…