Category: ENG

Mirror, mirror… at So Studio. Pretty hurts? Not in this maze. The So Drops Mirror Maze took over our own So Studio. Think pink, chrome, teddy bears, and a mirror (or ten) in every corner. Some stretched you like a runway model, others squished you like your most questionable Zoom call, a few gave you…

At So Studio, change is part of the design. With rotating artworks, design furniture, and curated props, the space constantly reinvents itself. Every shift brings fresh perspective, fresh possibilities, a true vibe shift indeed.  At our walls right now: Atelier Erpé Meet Roza te Pas of Atelier Erpé, the artist seamlessly connecting art and interior…

Low key, high impact. To launch Fit at Home PLTS Disq, we turned So Studio Amsterdam into an intimate fitness hub. The mission? Show the power (and fun) of pilates from home and bring it to people beyond the big cities, where most pilates studios usually are. Romy Monteiro, a true pilates lover, shone as…

Spring had sprung, and we were ready. For the Lidl Spring Breakfast, So Studio Amsterdam transformed into a lively springtime celebration: our spacious studio filled with fragrant flowers from De Duinroos, a fresh green grass carpet, and tables stacked with both sweet and savory waffles by chef Daan van der Lecq. To wrap things up,…

For LIU JO’s latest drop The New Glam, So Studio transformed into a cosmic playground full of denim energy. Picture this: colorful content corners, astrological touches, and plenty of room for 18 creators to bring their unique take on the collection.  Photographer Daelorian used our bright and versatile space as her canvas, while astrologer Josie…

POV: board meeting on Monday, Playboy cover reveal on Friday. That’s the beauty of So Studio Amsterdam: one week it’s brainstorms and brand decks, the next it’s champagne showers and Playboyspreads. Because when So PR’s junior showroom manager Chaluna, our hockey goalie and blonde bombshell, landed a 10-page feature in Playboy, we knew exactly where to…

One week. One brand. A thousand shoes and zero self-control. The moment So Studio opened its doors for the Miista sample sale, the line wrapped around the block like it was Beyoncé tickets. Inside? Absolute shoe chaos. Boots, mules, loafers, heels: it was a full-on obstacle course of beautiful, iconic Miista shoes. Decision fatigue? 10/10.…

What does the future of coffee look like? At the De’Longhi Futuro event in So Studio, we got an exclusive sneak peek. Set in a space that felt like a futuristic café, press and creatives came together to taste, explore, and dream about what coffee could become. Together with RAE BLOOMS, we transformed the venue…

From TikTok trends to matcha moments:  this edition was all about what’s going viral now, and what’s next. Our bright and versatile 300m² studio provided the perfect space for a day full of brand activations, product launches and creative encounters. With 18 standout brands – each with their own unique setup – there was space…

A cozy interview, an in-depth conversation, a video format, or a corporate instructional film: everything is possible in our podcast & recording studio. The space is fully customizable to match your vibe and needs, so you can feel right at home. No need to worry about the technical side: you’ll get a simple edit as…